AWS DE

Highlights:

• Pay rate: $60 – $75
• Position: Sports Marketing & Advertising Contractor
• Experience: 10+ years
• Skills: Sponsorship, Integrated Marketing Campaigns, Paid Media, Video Content

As a contractor supporting our sponsorship marketing & advertising team, excellent strategic thinking, project management, and integrated marketing experience will be critical to success in the role.

Responsibilities:

• This role will help support the Client US sponsorship team during multiple parental leaves and will serve as a key marketing & advertising campaign manager for designated national sponsorships and activations.
• Manage and produce key activations around our soccer, tennis, culinary, and golf sponsorships across owned, paid, earned, and property channels.
• Work with internal and external creative support, including development of briefs and execution of digital/social creative, web pages, print ads, video content, and other creative assets while ensuring clear, consistent representation of sponsorship messaging and brand design in all creative materials.
• Work closely with internal agency and team members to manage social media, internal communications, leadership engagement, and overall owned channel amplification of sponsorship activities.
• Support team members and media agency to develop, implement, and measure paid media plans across digital, social, broadcast, and other placements.
• Coordinate and track reviews of copy and creative assets, both internally and externally.
• Coordinate with PR on press releases and relevant earned media opportunities
• Work with sponsorship properties to maximize marketing placements on their digital, social, and other channels with consistent messaging and creative.
• Concept and execute additional tactics that help drive awareness, understanding, and/or brand love with our people, clients, broad fanbases, and/or specific target audiences.
• Liaise with other internal stakeholders and properties to ensure all contractual sponsorship assets are being fulfilled and coordinated.
• Coordinate with sponsorship hospitality team to integrate key marketing messages into hospitality programming.
• Contribute to status calls with internal stakeholders and sponsorship properties, while managing agendas, notes, and action items.
• Support campaign assessment and recapping – both qualitatively and quantitively.
• Work with other key internal departments to maximize sponsorship impact, quality, and measurement, including, marketing effectiveness, risk, and legal.
• Support overall sponsorship marketing activities which may include newsletter development, internal communications, cross-sponsorship and sponsorship-specific concepting, ad hoc social post copy writing/planning, proofing, competitive analysis, presentation development, sweepstakes concepting and rules development, athlete alignment recommendations, athlete negotiations, coordination of executive speaking engagements, ticket management, and other areas as assigned.
• Support additional sponsorship areas as needed, including marketing & advertising around other sponsorships (basketball, Olympics/Paralympics, etc.), hospitality, and employee engagement.

Qualifications Required:

• Minimum 8 years of experience in sports or sponsorship marketing
• Passion for sponsorship, brand and/ or marketing disciplines, with strong writing skills
• Desired experience includes experience with sponsorship property reviews/approvals and hands-on experience with integrated marketing campaigns
• Experience in paid media and broadcast a plus, but not mandatory
• Experience with video content

Please fill out this form to get the application link